Toronto, November 18, 2024 — As a partner of Food Banks Canada, VinFast, a leading electric vehicle (EV) brand, is excited to announce its latest initiative to support food banks across Canada. Launching on November 18 and running through December 31, 2024, VinFast's Food Banks Canada Initiative will donate 100 meals to people in need for every test drive taken. With a goal of reaching 1,000 test drives nationwide, VinFast aims to provide up to 100,000 meals for Canadians in need by the end of the year.
A Drive for Change
The VinFast Food Banks Canada Support Initiative is a unique opportunity to make a difference by simply test-driving an innovative VinFast EV. Each test drive will translate into 100 meals, equivalent to a $50 donation to local food banks, with a national target of providing $50,000 CAD in meals. The initiative highlights VinFast’s commitment to supporting communities while showcasing its range of sustainable electric vehicles.
Customers are encouraged to bring friends along, as each friend who also completes a test drive will generate an additional 100 meals, multiplying the impact. Furthering VinFast's commitment to community support, HQ staff will also be volunteering during the holiday season to help transport donations and provide hands-on assistance for local food banks.
Giving Back Through Sustainable Innovation
VinFast’s new program brings together the brand’s dedication to sustainability and social responsibility, aligning with the values of eco-conscious consumers, families, and professionals who are looking for meaningful ways to make a difference.
“Our Food Banks Canada Support Initiative lets customers experience our innovative all-wheel drive EVs while giving back to the community. A single test drive can provide a day’s meals for multiple families in need,” said Mr. Robert Muller, Deputy CEO of Sales and Marketing, VinFast North America. “Through this initiative, we’re excited to bring people together in the spirit of giving, and we invite Canadians across the country to join us in making an impact this holiday season.”
How to Participate
Consumers can visit any VinFast store nationwide to participate. For more information and store locations, please visit https://vinfastauto.ca/en
Campaign Activation
The Food Banks Canada Support Initiative will be supported by a multi-channel campaign across social media, digital ads, and in-store promotions. With separate English and French Canadian versions, the campaign will reach a broad audience across Facebook, Instagram, LinkedIn, YouTube, and shopping centers.
Join VinFast in its mission to support food banks and provide 100,000 meals this holiday season—one test drive at a time. Visit a VinFast store, bring a friend, and make a difference through the power of sustainable driving.
About VinFast
VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC, one of Vietnam’s largest conglomerates, is a pure-play EV manufacturer with the mission of making EVs accessible to everyone. VinFast’s product lineup today includes a wide range of electric SUVs, e-scooters, and e-buses. VinFast is currently embarking on its next growth phase through rapid expansion of its distribution and dealership network globally and increasing its manufacturing capacities with a focus on key markets across North America, Europe and Asia. Learn more at: https://vinfastauto.ca/en
About Food Banks Canada
Food Banks Canada is the leader in addressing food insecurity in Canada. Our mission is to provide national leadership to relieve hunger today and prevent hunger tomorrow in collaboration with the food bank network from coast to coast to coast. For over 40 years, food banks have been dedicated to helping Canadians living with food insecurity. Over 5,500 food banks and community organizations come together to serve our most vulnerable neighbours, who – this year – made over 2 million visits to these organizations in one month alone, according to our HungerCount report. Since 2010, Food Banks Canada has shared over $829 million in food supports and over $245 million in funding to help maximize collective impact and strengthen local capacity – while, backed by leading research, advocating for meaningful actions from governments to counter hunger and its root causes. Our vision is clear: create a Canada where no one goes hungry. Visit foodbankscanada.ca to learn more.
For more information on the Food Banks Canada Support Initiative, please contact: [email protected]
